变革，在全球时尚品牌改变之前。世界对时尚品牌的管理者要求从未如此之高，在不确定的全球环境中,时尚品牌管理者必须更具策略性的思考、远见和专业知识，拥有国际化的视野和专业管理水平才能运筹帷幄。
香港高商-中欧时尚研究院“中英时尚管理研究生课程”，以培养从设计大师、品牌总监到商业管理者为愿景,是为时尚界高管定制的高级别硕士课程项目。
该项目包含：创新设计、时尚品牌管理、创意领导力等硕士课程内容。旨在帮助企业家和品牌总监提升国际品牌管理水准，建立高度认知的全球视野和敏锐的商业敏感度，培养带领品牌走向国际的设计大师和时尚管理者。
Reformation-before changes of global fashion brands.It has never been so strict with the managers of fashion brands. In the unsure surrounding, fashion brand executives must think more strategically, own unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to reach the peak of fashion circle.
China-Europe Institute of Fashion,Hong Kong Higher School of Business “Fashion Brand Master Classes” is set to cultivate design masters, brand directors and business leaders. This programme is a master course of highest level, which is designed for Chinese fashion elites.
Newton Programme integrates unique Chinese modules and London modules. This programme is designed to help Chinese entrepreneurs and brand directors to improve abilities of managing international brands, innovate managing methods and design strategic directions, set up high cognitive global insight and keen business sensitivity. In a word, the purpose of this course is cultivating design masters and fashion leaders those can lead brands to the world.
| 上海模块 |
模块一
品牌战略与时尚传播
Brand Strategy and Fashion Communication
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模块二
时尚与科技
Fashion and Technology
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模块三
奢侈品牌定位
Luxury Brand Positioning
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模块四
时尚品牌打造
Fashion Brand Building
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模块五
国际品牌创新管理
Luxury brand Innovation Management
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模块六
产品设计与国际趋势
Product Design and International Trends
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| 伦敦模块 |
模块七
全球时尚与创意领导力
Global Fashion & Creative Leadership
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模块八
设计思维与创新
Design Thinking & Innovation
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模块九
品牌创新与包容性时尚
Brand Innovation and Inclusive Fashion
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模块十
国际时尚讲座
International Fashion Lecture
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模块十一
创造力与品牌设计战略
Creativity and Brand Design Strategy
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模块十二
服务设计与客户同理心
Service Design & Customer Empathy
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调研参访
剑桥大学参访，伦敦时尚考察
Visit University of Cambridge, Fashion Exploration
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毕业典礼
专案报告与颁证仪式
Project Report and Certification Ceremony
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授课语言：英文授课（英文授课配中文翻译）
上课模式：商学院模块制授课，总共完成十二大模块
Course language: Chinese & English (English course with Chinese translation)
Course model: Business School module system, complete twelve modules
1、大学或以上同等学历（学历学位可证明)
2、10年及以上相关行业工作经历（可证明)
3、时尚界、设计界、文化创意界商业领袖人物
4、在时尚与设计领域担任品牌总监与首席设计师
5、如有知名专家推荐信或卓越社会成就优先录取
1. Undergraduate or equivalent educational level (degree certificate)
2. Relevant working experience of 10 years or above (work certificate)
3. Business leaders in fashion industry, design industry and cultural creativity industry
4. Brand directors and chief designers of fashion and design fields
5. Enroll in priority with recommendation letters from famous experts or remarkable social achievements
-资料审核:学院会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
-面试审核:电话面试由香港高商-中欧时尚研究院专家组成录取筛选委员会，对申请者进行学习目的，专业水平，学习计划等方面进行综合的审核与评估。
通过审核录取且缴费后凭《入学录取通知书》按时到学院报到注册。
1. Application form
Ask application form for China-Europe Institute of Fashion,Hong Kong Higher School of Business (fill in application form)
2. Examined by China-Europe Institute of Fashion,Hong Kong Higher School of Business Academic Committee (documents and interview)
Document examination: Academic Management Education Committee of China-Europe Institute of Fashion,Hong Kong Higher School of Business will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee, that is composed of China-Europe Institute of Fashion,Hong Kong Higher School of Business experts.
3. Sending the letters of admission and admission requirements
After qualification examinations and payment of tuition fee, students can register in China-Europe Institute of Fashion,Hong Kong Higher School of Business with the “letter of admission”.
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中欧时尚研究院
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