中欧时尚研究院

课程介绍Course Introduction

香港高商-中欧时尚研究院全球时尚管理EMBA课程是针对于时尚品牌高管、企业创始人等决策者开设的研究生层次的专业深造课程，帮助时尚企业解决经营中的根本问题，在国际采购与商品管理、产品创新与趋势分析、商业模式设计与创新、品牌定位与打造、品牌运营与商业管理、时尚品牌营销传播系统构建、新媒体营销推广和奢侈品品牌管理等方面做出清晰的规划。致力于为时尚界培养具备全球视野的时尚管理人才。

China-Europe Institute of Fashion | Global Fashion EMBA is a postgraduate-level professional course for decision-makers such as fashion brand executives and corporate founders, helping Chinese fashion enterprises to solve fundamental problems in business, and making clear planning in aspects such as international purchasing and merchandising, product innovation and trend analysis, business model design and innovation, brand positioning and building, brand operations and business management, fashion brand marketing communication system construction, and new media marketing promotion. It is committed to cultivating high-level fashion management talents with a global perspective for the Asian fashion industry.

课程模块Course Module

时尚商业版块	模块一	模块一时尚商业模式创新 Fashion Business Model Innovative	2学分
	模块二	模块二品牌设计与打造 Brand Design and Building	2学分
	模块三	模块三人工智能与时尚 AI and Fashion	2学分
	模块四	模块四产品设计与国际趋势 Product Design and International Trends	2学分
	模块五	模块五商品企划战略 Merchandising Strategy	2学分
时尚营销版块	模块六	模块六时尚品牌传播 Fashion Brand Communication	2学分
	模块七	模块七新媒体营销 New Media Marketing	2学分
	模块八	模块八品牌营销 Brand Marketing	2学分
	模块九	模块九智能化时尚营销 Intelligent Fashion Marketing	2学分
	模块十	模块十整合营销传播 Integrated Marketing Communication	2学分
时尚管理版块	模块十一	模块十一奢侈品牌管理 Luxury Brand Management	2学分
	模块十二	模块十二时尚电商运营 Fashion E-commerce Operation	2学分
	模块十三	模块十三战略设计与营销 Strategic Design and Marketing	2学分
	模块十四	模块十四时尚数字化战略 Fashion Digitization strategy	2学分
	模块十五	模块十五时尚企业工作坊 Fashion Enterprise Workshop	2学分
	模块十六	模块十六研究生专案报告 Fashion EMBA Project Report	2学分

证书授予Certificate Award

修完全部课程，获得中欧时尚研究院颁发的全球时尚管理EMBA课程证书需达到以下条件：

1. 规定时间内完成所有必修课程并获得规定学分；

2. 完成课程作业并达到学院规定 80%以上出席率；

3. 通过香港高商-中欧时尚研究院学术评定委员会审核，并通过全球时尚管理EMBA研究生论文答辩。

学员毕业可优先申请加入香港时尚联合会，申请香港高商-中欧时尚研究院海外项目。

There are some conditions for completing the course and obtaining Fashion EMBA master certificate awarded by China-Europe Institute of Fashion:

1. Completing all compulsory courses and earning require credits within stipulated time;

2. Completing homework and achieving attendance rate of 80% or above;

3. Passing examination by China-Europe Institute of Fashion Academic Assessment Committee and Passing Global Fashion EMBA thesis defense.

课程核心价值Course Core Values

提升全球视野与国际思维
Widen Global Horizon and Enhance International Thought

香港高商-中欧时尚研究院是真正立足于中国时尚产业，以全球化的视野，启发学员独到的战略导向，创新产品、营销传播和管理方法，探索优化企业运营之道。

Based on Chinese fashion industry, Hong Kong Higher School of Business enlightens student on unique strategic orientation, methods of marketing, communication and management, and exploration in optimizing enterprise operation through global insight.

中西贯通的导师团队
Professors from China and Foreign Countries

香港高商-中欧时尚研究院的导师团队、教授拥有名校博士学历，同时拥有多年的国际时尚集团实战经验，为学员提供全方面的学术与实战指导。

Hong Kong Higher School of Business owns first-class professors. Core professors have doctoral degrees of worldly famous universities, over 20 years’ working experiences in international fashion groups. They will provide students with overall guidance in academy and practical allocation.

时尚校友平台
Platform of Fashion Elite Alumni

香港高商-中欧时尚研究院汇集5000余位中外时尚产业人才，主要是企业家和决策层，校友会的凝聚力和影响力也为校友之间合作提供巨大的帮助和支持。

There are more than 5000 business leaders of Chinese and foreign fashion industries get together in Hong Kong Higher School of Business, mainly including entrepreneurs and decision makers. The cohesion and influence of alumni association also supply huge help and support for alumni’s cooperation.

国际商学院课程体系
Global Business School Curriculum System

香港高商-中欧时尚研究院与全球多所名校建立合作关系，在课程体系建设，研发和创新领域开展深度合作。包括剑桥大学、牛津大学、英国皇家艺术学院等。

Hong Kong Higher School of Business has set up deep cooperative relationship with many globally famous universities in course development, research and innovation of new fields. The cooperative universities are composed of University of Cambridge, University of Oxford and Royal College of Art, etc.

海外选修-英国/意大利Oversea Electives-the UK/ Italy

完成全球时尚管理EMBA课程的学员，可选择申请中欧时尚研究院中英时尚管理研究生课程或2024中意时尚管理博士课程

Students who have completed the graduate program in Fashion EMBA can choose to apply for the Sino British fashion management graduate program offered by the China Europe Fashion Research Institute and the Royal College of Arts in the UK, or the 2024 Sino Italian fashion management doctoral program.

注：学费另计

PS: Tuition fee excluded

课程学制Academic Structure

中欧时尚研究院「全球时尚管理EMBA课程」中国班按香港学制授课，包含：课堂授课、企业参访、论文指导、Fashion EMBA专案报告。

Fashion EMBA programme of China-Europe Institute of Fashion spans one academic year as Hong Kong curriculum system, which includes class teaching, fashion brand visit, theme guidance and Fashion EMBA project defense, etc.

课程每月授课一次，总共十六大专业模块

The course is arranged once a month, with a total of 16 professional modules.

为保证学习质量，本课程采取VIP小班制授课，通过中欧时尚研究院学术管理委员会资料初审、笔试考核以及专业教授的电话面试后，综合评审，择优录取。

To ensure learning quality, VIP mini class mode is made. Applicants should be enrolled after file preliminary examination of China-Europe Institute of Fashion Academic Management Committee, written examination and professor’s call interview and comprehensive evaluation.

入学资格Admitting Qualifications

1、受过高等教育，具备大学或同等以上学历者。

1.Highly educated, with university degree or similar professional qualification.

2、本课程适合时尚企业和奢侈品品牌高管、品牌创始人、CEO、上市集团决策者等管理人员修读，也适合中外品牌的设计经理、时尚买手、营销传播经理等专业人员修读。

2.This course is suitable for fashion enterprise and luxury brand executives, founders, CEO, decision makers of listed companies, and professional personnel, such as design managers, fashion buyers, marketing and communication managers of fashion brands in China and foreign countries, etc.

3、经营管理经验特别丰富者，可按特殊人才申请（经院方审核认可，破格录取，比例不超过10%）

3.People with rich experiences in operation and management can apply as special talents (Can be granted exceptive admission after passing examination by Hong Kong Higher School of Business, the rate of exceptive admission shall not exceed 10% ).