Newton Business School
Fashion DBA Programme

Fashion DBA项目

开课时间：2023年06月

项目介绍 / Programme Introduction

全球环境的变化对品牌管理者要求从未如此之高，在不确定环境中，品牌管理者必须更具策略性的思考、远见和专业知识。只有拥有国际化的视野和管理水平才能紧跟时代的潮流，掌控企业的未来。课程以培养时尚商业管理者为愿景，旨在帮助中国的企业家提升国际品牌管理水平，掌握全球品牌管理方法和战略方向。建立高度认知的全球视野和敏锐的商业敏感度。是专为时尚企业家定制的DBA博士课程项目。

The change of global environment has never so strict with the managers of brands. In the unsure surroundings, brand executives must think more strategically, owns unimaginable vision and professional knowledge. International insight and professional managing ability are necessary to keep pace with the tide, and control the future of enterprises. The programme is set to cultivate business leaders and help Chinese entrepreneurs to improve abilities in managing international brands, to master methods and strategic direction of managing global brands, to establish high cognitive global vision and keen business sensitiveness. It is a DBA programme of highest level, which is customized for fashion entrepreneurs.

学院介绍 / About Us

牛顿高商（Newton Business School）大中华区时尚界的专业商学院，也是时尚管理教育与品牌发展研究中心，通过其专业的研究、学术、教育、商业与实践，为时装、纺织、配饰、设计、化妆品、香水、珠宝、葡萄酒、生活家居及百货零售业等领域培养了众多具有创新精神的企业家和时尚品牌高管。

Newton Business School is Asian leading international fashion management education and brand development research center in the fields of fashion and luxury goods. It is known as "the Huangpu Military Academy among Chinese fashion entrepreneurs" because it has trained a large number of business leaders in the fields of fashion, textile, luxury goods, accessories, cosmetics, jewelry, wine, retail store and so on. As the most prestigious fashion business school, in the past 19 years, Newton Business School always holds the educational concept of "art and science" , focuses on the cultivation of fashion management talents，and is committed to becoming the leader of fashion business education.

院长致辞 / Dean's Speech

“我代表牛顿高商欢迎中国企业家深造全球时尚管理博士课程。创新力与品牌力是全球各大品牌提高竞争力的两大关键。牛顿高商开设的全球时尚管理博士课程项目，旨在打造具备全球竞争能力的时尚商业管理者，为中国品牌走向世界培养具备学术高度和实践深度的创新型企业家学者。”

Address of Dean of Newton Business School: On behalf of Newton Business School, I sincerely welcome Chinese fashion entrepreneurs to attend Global DBA Programme. Innovation and branding are two keys to improve competitiveness for global fashion brands. In the fields of costume, home, jewelry, accessories, cosmetics, high-end wine, cate, luxury general merchandising retailing, art works, design and architecture, Newton Business School Global DBA Programme is designed to cultivate fashion business leaders with global competitiveness, and cultivate innovative entrepreneur scholars with academic height and practice depth, which can help Chinese brands step to the world.

课程模块 / Course Modules
课程模块

Course modules

 模块一
数字化生态系统与时尚制造业
Digital Ecosystem & Fashion Manufacturing
模块二
智能化时代的时尚品牌战略
Fashion Brand Strategies of Intelligent Era
模块三
领导力的艺术与科学
The Art& Science of Leadership
模块四
时尚与科技：第四次工业革命
Fashion& Technology: The Fourth Industrial Revolution
模块五
时尚品牌定位与打造
Positioning & Building of Fashion Brands
模块六
国际奢侈品品牌管理
International Luxury Brand Management
模块七
全球化对中国的意义
The Meaning for China of Globalization
模块八
国际时尚品牌与数字化营销
International Fashion Brand & Digital Marketing
剑桥大学考察与调研
Investigation
剑桥高桌晚宴与证书颁授
Feast & Certificate Awarding
录取条件 / Enrollment Requirements

1、牛顿高商校友优先录取
2、硕士毕业或研究生同等学历（学位证明）
3、10-15年及以上相关工作经历（工作证明）
4、获得国内外知名大奖或行业有突出贡献人才
5、如有知名专家推荐信可以作为申请附加材料

1. Newton Business School Alumni can be admitted in priority.
2. Master or equivalent educational level (degree certificate)
3. Relevant working experience of 10-15years or above (work certificate)
4. Talents won famous domestic or overseas prizes, or made outstanding contribution in industries;
5. Recommendation letters from famous experts can be seen additional files for application.

课程安排 / Curriculum Arrangement

授课语言：英文授课，全程中文翻译

Course Language: Chinese & English (English course with Chinese translation)

上课模式：商学院模块制授课，总共完成十大模块

Coursemodel: Business School module system, complete ten modules

申请流程 / Application Process
1、填写申请表：向牛顿高商索取申请表(填写申请表)
2、牛顿高商学术委员会审核（资料+面试):

资料审核：牛顿高商与英国合作学院学术管理教育委员会根据提交资料的完整度、匹配度、学历及工作背景等进行入学资格初步审查。
面试审核：电话面试由牛顿高商专家组成录取筛选委员会，对申请者进行学习目的，专业水平，学习计划等方面进行综合的审核与评估。

3、邮寄《入学录取通知书》与缴费须知:

通过中英院校的评估被录取且缴费后凭《入学录取通知书》按时到牛顿高商报到注册。

1. Application form ：Ask application form from Newton Business School (fill in application form)

2. Examination of Newton Business School Academic Committee (documents and interview)

Document examination: Academic Management Education Committee of Newton Business School will have an examination according to the integrity and matching of documents, and the promise notes, etc.
Interview examination: call interviews are held to examine applicants’ learning purposes, professional abilities and learning plans by the Enrollment Committee that composed of Newton Business School experts.

3. The letters of admission and admission requirements

After passing qualification examinations and payment of tuition fee, students can register in Newton Business School with the “letter of admission”.

课程申请 / Course Application